Every metric. One screen. Real time.
Pulse Analytics
Client
Pulse (Starduxe Product)
Year
2024
Role
Product Design + Full-Stack Development
Project Overview
Pulse Analytics is a business intelligence SaaS we designed for DTC brands and e-commerce operators who were drowning in disconnected dashboards — one for revenue, another for ads, another for email, another for ops. Pulse pulls everything into a single live view, auto-refreshed, with alerts when anything moves outside normal ranges.
Fast-growing DTC brands were spending 2+ hours daily copying numbers between Shopify, Google Ads, Klaviyo, and spreadsheets just to understand how the business was performing yesterday. They needed a system that surfaced anomalies automatically and gave them the full picture in under 30 seconds.
We built a Python-based data pipeline that ingests from Shopify, Meta Ads, Google Ads, Klaviyo, and Stripe — normalizes everything into a Supabase data warehouse — and serves a Next.js dashboard with D3.js visualizations, configurable KPI tiles, and a Slack-integrated alerting system for outlier detection.
Results
Replaced 5 separate tools with one dashboard
Live data refresh every 60 seconds
Anomaly alerts cut response time from hours to minutes
2+ hours/day saved per operator
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