Fashion that doesn't cost the earth.
Verdant
Client
Verdant Collective
Year
2023
Role
Brand Identity + Packaging + Web
Project Overview
Verdant is a sustainable fashion brand that needed an identity strong enough to justify premium pricing in a crowded eco-fashion market. We built the complete brand — from logo and color system to garment tag design, lookbook layout, and a Shopify-powered e-commerce store — in three weeks from brief to launch.
Most sustainable fashion brands look virtuous but not desirable. Verdant needed an identity that communicated genuine environmental values without looking like it belonged in a health food aisle. Premium, editorial, and honest — all at once.
We built the brand around a palette of raw, earthy tones drawn from undyed natural fibers — no greenwashing pastels. The wordmark is clean and confident. Garment labels use recycled stock and soy-based ink. The Shopify store was designed with a magazine-style editorial layout that lets product photography do the talking.
Results
Brand delivered from zero in 3 weeks
Shopify store launched with 40+ SKUs
Sold out first collection within 72 hours of launch
Featured in two sustainable fashion publications
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